Baked with real vanilla. No artificial colors or flavors. No high-fructose corn syrup. Not a reduced calorie food (See nutrition information for fat content). 30% less net carbs than regular wafers (Net carbs = total carbs - fiber - 1/2 sorbitol value (sugar alcohol). Regular wafers = top three market leaders. Sugar free wafer - 14 g net carbs; regular wafer - 21 g net carbs per serving). Sugar free. Really delicious. Visit us at: www.voortman.com or call weekdays (Eastern time): 1-800-808-5950 (US/Canada). Product of Canada/Printed in Canada.