Real botanicals. Royal Botanical Gardens Kew. 90% natural origin. 0% parabens/colorants. Help repair damage & restore smoothness. Since 1971, we've believed in bringing the beauty & experience of nature to your hair. Now we've partnered with royal botanic gardens, Kew, to endorse our real botanicals. It is combined with natural source ingredient materials with limited processing & purified water to create this 90% natural origin shampoo. Pop the cap & enjoy! pH balanced & color safe shampoo. Curious about the raised lines at the bottom of our bottle? These help our low vision consumers to differentiate shampoo from conditioner. Manufactured under license from RBG Kew Enterprises Ltd. All profits from RBG Kew Enterprises Ltd go to Kew to support its vital work. www.kew.org.